Journal
Notes from the studio floor.
How we price, how we plan and what we learned this month. Written by the people who did the work.
Studio
Process
Craft
Pricing
Launches
All posts
Process
Tomas Reyes
Colour first: building a palette from a photograph
Every palette we make starts with one real photograph. Here's the method, step by step.
Process
Ellie Park
The 11-week website: our launch calendar
Week by week, from the first call to launch day, with the things that usually go wrong.
Craft
Hana Okafor
Why we still print every brand at A1
Screens flatter. Paper tells the truth about a wordmark, a colour and a bad line break.
Craft
Tomas Reyes
What a 3D illustration kit actually costs
Numbers from the Orbit Pay kit: 180 pieces, one lighting setup and a team that can extend it.
Studio
Ellie Park
Five things we ask before we take on a project
Who decides, when it launches, what success looks like, what you'll stop doing and who writes the words.
Why we write
“We write down what we learn so our clients never have to guess what a brand costs, how long a site takes, or why.”
Hana Okafor · Founder
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