Studio
Ellie Park
Five things we ask before we take on a project
Who decides, when it launches, what success looks like, what you'll stop doing and who writes the words.
We take on about twelve projects a year. These five questions decide which twelve.
The most important is the fourth: what will you stop doing when this launches? A new brand that sits next to the old one never wins.
Ellie Park
Writes from the studio in Ancoats. Questions about this post go straight to hello@mottramvale.studio.
Keep reading
More from the journal.
Three more notes from the studio floor.
Studio
Ellie Park
Five things we ask before we take on a project
Who decides, when it launches, what success looks like, what you'll stop doing and who writes the words.
Craft
Tomas Reyes
What a 3D illustration kit actually costs
Numbers from the Orbit Pay kit: 180 pieces, one lighting setup and a team that can extend it.
Craft
Hana Okafor
Why we still print every brand at A1
Screens flatter. Paper tells the truth about a wordmark, a colour and a bad line break.
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