Craft
Hana Okafor
Why we still print every brand at A1
Screens flatter. Paper tells the truth about a wordmark, a colour and a bad line break.
Before any identity leaves the studio, we print it as big as our printer allows and pin it to the wall for a week.
If it still looks right on Friday, it ships. If anyone flinches walking past it, we go back to work.
Hana Okafor
Writes from the studio in Ancoats. Questions about this post go straight to hello@mottramvale.studio.
Keep reading
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Three more notes from the studio floor.
Studio
Ellie Park
Five things we ask before we take on a project
Who decides, when it launches, what success looks like, what you'll stop doing and who writes the words.
Craft
Tomas Reyes
What a 3D illustration kit actually costs
Numbers from the Orbit Pay kit: 180 pieces, one lighting setup and a team that can extend it.
Craft
Hana Okafor
Why we still print every brand at A1
Screens flatter. Paper tells the truth about a wordmark, a colour and a bad line break.
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