Process
Ellie Park
The 11-week website: our launch calendar
Week by week, from the first call to launch day, with the things that usually go wrong.

Weeks 0 to 2
A call, a workshop and a written brief you sign off. Nothing gets designed until the brief is agreed.
Weeks 3 to 8
Design and build run side by side. You see the real site in the browser from week four, not a picture of it.
Weeks 9 to 11
Content, testing on real phones, a soft launch to friends, then the real one. Launch is always a Tuesday.
Ellie Park
Writes from the studio in Ancoats. Questions about this post go straight to hello@mottramvale.studio.
Keep reading
More from the journal.
Three more notes from the studio floor.

Studio
Ellie Park
Five things we ask before we take on a project
Who decides, when it launches, what success looks like, what you'll stop doing and who writes the words.

Craft
Tomas Reyes
What a 3D illustration kit actually costs
Numbers from the Orbit Pay kit: 180 pieces, one lighting setup and a team that can extend it.

Craft
Hana Okafor
Why we still print every brand at A1
Screens flatter. Paper tells the truth about a wordmark, a colour and a bad line break.
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