Studio
Hana Okafor
How we price a brand identity (and why it's never hourly)
Fixed prices, three tiers and the one question we ask before we write a number down.
Why fixed prices
Hourly rates reward the wrong thing. If we get faster, you pay less, and we earn less, so nobody has a reason to get faster. A fixed price moves the risk to us, where it belongs.
We price in three tiers: Launch Kit, Identity and Identity plus Site. Most projects land in the middle.
The one question
Before we write a number we ask what you will do with the brand in the first ninety days. A company about to raise needs a different kit from a restaurant opening a second site.
The answer tells us how many things we need to make, and that is what we price.
Hana Okafor
Writes from the studio in Ancoats. Questions about this post go straight to hello@mottramvale.studio.
Keep reading
More from the journal.
Three more notes from the studio floor.
Studio
Ellie Park
Five things we ask before we take on a project
Who decides, when it launches, what success looks like, what you'll stop doing and who writes the words.
Craft
Tomas Reyes
What a 3D illustration kit actually costs
Numbers from the Orbit Pay kit: 180 pieces, one lighting setup and a team that can extend it.
Craft
Hana Okafor
Why we still print every brand at A1
Screens flatter. Paper tells the truth about a wordmark, a colour and a bad line break.
Liked this? Imagine working with us.
We reply to every project email within one working day, with a straight answer and a fixed price.