Website
2026
Sitwell
Online furniture shopping without the guesswork.
An e-commerce relaunch for a chair maker with a size-in-your-room tool.
The brief
Beautiful chairs, a 71% basket drop-off and nobody sure what fits where. Returns were eating the margin.
What we made
E-commerce site, a size-in-your-room tool, a product photography system and packaging inserts.
Services
Website · E-commerce · Photography direction
What changed
higher conversion after relaunch
basket drop-off, down from 71%
from first call to launch
How we did it
Sitwell makes four chairs and makes them very well. The old shop sold them like a catalogue: white background, a price, a size chart nobody read.
We photographed every chair in three real rooms at the same focal length, so the scale is honest. The size tool lets you type your room and see the chair drawn to scale, with the walking space around it.
Checkout lost four steps. Delivery dates are shown on the product page, not after payment.
In their words
Returns dropped by a third in the first quarter. The room tool paid for the project on its own.
Tom Achebe, founder
Keep going
More from the line.
Three more case studies, each with its own brief and numbers.
Want results like these?
Tell us what you’re launching and when. We’ll reply within a working day with a fixed price and a calendar.