E-commerce

2025

Blockparty Toys

Wooden toys that parents want on the shelf, not in a box.

E-commerce, packaging and a gift finder for a wooden toy maker.

Colourful 3D toy blocks

The brief

Lovely toys hidden behind a generic shop theme and a gift season that arrived faster every year.

What we made

An e-commerce site with a gift finder by age, a packaging system and a Christmas campaign.

Services

E-commerce · Packaging · Campaign

What changed

31%
31%

higher average order value

12
12

gift guides built from one template

11 wks
11 wks

from first call to launch

How we did it

The gift finder asks two questions: how old, and how much. It answers with three toys, not thirty.

The packaging doubles as a storage box, so the brand stays in the room long after the toy is out.

A bunch of bright balloons
A pink lollipop on a pale blue plate against a pink wall

In their words

December used to be panic. This year we had a plan and a site that could take the traffic.

Sam Idris, founder

Colourful 3D toy blocks

Keep going

More from the line.

Three more case studies, each with its own brief and numbers.

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