Identity
2024
Horizon Solar
Solar panels explained in plain English.
Identity and a quote tool for a regional solar installer.
The brief
A good installer lost against national brands that promised savings nobody could check.
What we made
Identity, van livery, a plain-English quote tool and a savings calculator homeowners can trust.
Services
Identity · Livery · Website · Quote tool
What changed
quote requests per month
vans in the new livery
from first call to launch
How we did it
We named every number. The quote tool shows the panel count, the price and the payback year, and it says where each number comes from.
The identity is one yellow and one blue, borrowed from a clear day. It works on a van at 70 miles an hour.
In their words
Customers quote our calculator back to us on the phone. That is exactly what we wanted.
Owen Price, director
Keep going
More from the line.
Three more case studies, each with its own brief and numbers.
Want results like these?
Tell us what you’re launching and when. We’ll reply within a working day with a fixed price and a calendar.