Identity
2026
Glaze Ceramics
Handmade bowls with a brand as careful as the glaze.
Identity, packaging and a drop-based shop for two potters in Stockport.
The brief
Two potters, a waiting list on Instagram and no shop of their own. Every drop crashed their inbox.
What we made
Identity, packaging, a drop-based shop and launch emails that sell out without a sales pitch.
Services
Identity · Packaging · Shop · Email
What changed
pieces sold in the first drop
for the first drop to sell out
from first call to launch
How we did it
Every bowl is different, so the brand had to be quiet enough to let the glaze talk. We built a palette from their own glazes and a wordmark with the slight wobble of a thrown rim.
Drops go live on the first Friday of the month. The shop shows a countdown, a waiting list and every piece photographed on the same pink board.
In their words
We finally spend our Fridays at the wheel instead of answering DMs.
Nia & Rob Hale, founders
Keep going
More from the line.
Three more case studies, each with its own brief and numbers.
Want results like these?
Tell us what you’re launching and when. We’ll reply within a working day with a fixed price and a calendar.