Product launch
2026
Clementine Juice
A juice launch that sold out before the shelves were stocked.
Naming, bottle, launch film and a pre-order site for a new cold-pressed juice.
The brief
A first product, a small budget and a very loud fridge aisle full of brands with ten times the spend.
What we made
Naming, bottle and label, a launch film, a pre-order site and a social kit for the founders to run themselves.
Services
Naming · Packaging · Film · Website
What changed
cases pre-ordered
to sell out the first run
from first call to launch
How we did it
One colour, one fruit, one shape. The bottle is the brightest blue in the fridge, with a clementine that looks like it was placed there by hand.
We launched with pre-orders only: 4,800 cases in nineteen days, which paid for the first production run.
In their words
Stockists called us. That has never happened to a first product in this category.
Leo Marsh, co-founder
Keep going
More from the line.
Three more case studies, each with its own brief and numbers.
Want results like these?
Tell us what you’re launching and when. We’ll reply within a working day with a fixed price and a calendar.